Promotional Games

A digital marketing tool

The trend of gamification has been gaining momentum in recent years. Over the past five years, global companies have been spending more and more on digital marketing.

And now medium and small companies want to touch new digital marketing tools, but budgets do not allow.
We faced a challenge: to give small budgets the opportunity to try promotional games as part of their advertising campaigns, too.

We met this challenge and created a platform (constructor). Now it takes only a few days to modify the game from our catalog to the needs of the Client. Why diversify? – Because classic games are as different from marketing as an elephant from a microphone.

Classic games are entire universes designed for players to live in, consuming a variety of content for years.

Marketing games are a playful form of interaction with the Customer. Specifically:

• instead of giving out a free coupon to the Customer, you can increase the value of the coupon by having the Customer win it;
• According to the results of the game or in game form it is possible to give a “secret” link to some product or code;
• Customer interaction with the brand in game form is fun;
• game with a rating table – the same promotional game, but unlike the previous examples, designed for a large number of replaying and accumulation of points
• The second variation of the rating game is designed to improve the player’s skills and achieve high results. For example, the player first learns how to play, and then already has the opportunity to accumulate a lot of points.

Each set of mechanics has its own characteristics. Which mechanics to choose should be decided by the marketer, as he knows his target audience, knows what they might be interested in and how it can interest them. And the game form will enhance the effect.